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Are two heads really better than one? Do the opinions of many actually yield to better solutions and results for large and small scale companies alike? Several companies around the world are utilizing crowdsourcing models in their business today. From Amazon's customer review system, to P&G and HP's use of communities in marketing, product development, customer relations and even basic research and design. By definition, Wikipedia - a crowdsourcing phenomenon itself - claims crowdsourcing is a distributed problem solving process, while other articles state that it's the process of outsourcing a repetitive challenge to large groups of people via the internet. Whichever definition you prefer, one thing is for sure, crowdsourcing, with it's ever increasing popularity, is a powerful business model which cannot be ignored. We welcome you to our panel discussion to learn ways in which the crowdsourcing model can be used, in order to realize more fully the potential of your organization.
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